We started co-designing this collection half way through 2025, shaped by our shared history and the things we’ve always loved. We grew up together with a mutual obsession for makeup, fashion and self-expression, so co-designing a collection side by side feels like a full circle moment.

Bringing Sammy x Avant Studio to life has been a natural extension of our childhood. The collection motif of burgundy and blue tones spoke to both of us  — colours that feel rich, nostalgic and similar to the eyeshadow we used to paint on as kids. This collection is a celebration of where we started, how far we’ve come, and what can happen when friendship and creativity come together. 

We hope you love it as much as we do, 

Sammy & Belle